WE CREATE, WE TEST,
The goal behind Agile Marketing is to effectively utilize resources by focusing on methods that have shown positive results. Simply put, Agile Marketers work smarter. This is done by producing and implementing quick, short-term marketing campaigns and measuring data. The idea is to identify proven approaches, determine what delivers the most customer value, and then implement it on a larger scale while constantly monitoring the results and making changes as needed.
This approach is “agile” because we can pivot to match the changes in the market. This can be done quickly as opposed to traditional marketers that conduct long-term studies. They invest heavily in a campaign before it is ever implemented. Agile marketing turns this thought process on its head by first utilizing proven methods and then honing in on what is working for your ideal target customer.