WE CREATE, WE TEST,
What Are Microsoft Ads?
Microsoft Ads (previously Bing Ads), are very similar to Google Ads in the way of how keyword bidding works. Microsoft Ads allows you to bid on words based on price, relevance, and performance. Meaning that if you owned a bike shop, you'd probably go for "bike" as a keyword. You'd set the amount you're willing to spend, and then Microsoft's algorithm will analyze your advertisement looking for relevancy and performance of that word. If your relevancy and performance score higher, you may end up having to spend less per bid to rank higher in Microsoft's search. Something that sets Microsoft apart though is that Microsoft places your ads in Bing, Yahoo, and MSN search results.