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Are you frustrated with LinkedIn Ads? We will take care of that.

LinkedIn is the best choice when it comes to reaching a more professional audience with B2B lead generation. 

WE CREATE, WE TEST,
WE IMPROVE

How do LinkedIn Ads Work? 

LinkedIn Ads are based on a bidding system, much like other ad platforms online. LinkedIn's two main factors are the bidding price and relevance score. Simply put, LinkedIn chooses winners by taking your bid amount and multiplying it with your relevance score. So if company #1 has a higher bid, but lower relevance score and company #2 has a higher relevance score but a lower bid, #2 could still win the bidding war. That's because LinkedIn doesn't just value money when it comes to advertising on their platform. But getting that high relevancy to get lower cost can be difficult at times, that's where we come in.

the-sargent-process

“The Sargent presents fresh ideas and provide informative statistical feedback on the performance of the marketing campaign materials that they developed for our company.”

Joey Rios
Current Client

Why Should I Advertise On LinkedIn?

LinkedIn advertising offers you the opportunity to drive awareness of your business to a more professional audience. LinkedIn Ads assure you that the traffic you're bringing in are the qualified leads you're looking for. Plus, LinkedIn's demographics that they offer as groups to target can be more work-oriented. Such groups include job title, job function, industry, degree, company size, etc. An example of this is if you had a service that improved writers in the tech industry, you could target both of those group, ensuring the leads you bring in are specific to your business.

Good Match:

 

  • High-Value B2B Products and Services: With LinkedIn's high ad cost, things such as long term subscriptions or expensive products do better than quick, cheap sales. 
  • Recruitment: While recruiting people with specific skills can be difficult, LinkedIn makes it easy with job-based demographic grouping. 

 

Higher Education Services: Business professionals are always interested in improving themselves. With the ability to target people based on education level, you can then tell a specific group of people to up their knowledge to the next level.

Should you be using LinkedIn Ads?

LinkedIn Advertising will let you reach a more professional audience of over 630 million users. (https://business.linkedin.com/marketing-solutions)

LinkedIn is the #1 choice when it comes to B2B leads. 

While you could be advertising on other platforms, LinkedIn ads assure you the people that you drive to your business are the qualified professionals for your business. Here's a list to see if you'd be a good match for LinkedIn Ads.

Bad Match:

 

  • Consumer-Based Products: If you sell low-cost items such as apparel, LinkedIn probably isn't for you. 
  • Low-Cost Deal Sizes: LinkedIn's advertising is rather costly. That being said, if your business model runs on high volume over high price, you probably shouldn't be using LinkedIn. 

 

Ad Agencies, Real-Estate, Bank Loans: LinkedIn is a platform full of marketers and practitioners that are already familiar if not knowledged in marketing.

All that being said, if you feel like LinkedIn Ads can benefit you, The Sargent is here to help.

How Our Services Will Work For You.

The Sargent is geared towards driving qualified leads to your business. Our team is dedicated to finding out the needs of your company, examining what we're working with, and then promoting growth through marketing your business. We'll find out what you need as well as what you don't need.  

Services We Offer Include:

  • Marketing Strategy
  • Ad Creation
  • Ad Optimization
  • A/B Testing
  • Graphic Design
  • Reporting

Or anything else you may need for your business to succeed!

What Makes The Sargent Different:

No Long Term Contracts:

We keep everything month to month after the first 90 days. 

You Own Your Data:

Any content we create for you is yours to keep.

100% Transparency:

You'll have access to everything 24/7

A/B Split Testing:
We will continually improve ads and landing pages.

Weekly Reports:

We'll keep you up-to-date with our progress each week.

Testimonials from some of our top clients.

 

=INSERT TESTIMONIALS HERE=

 

Find The Success You Need Today.

If you're ready to find the B2B leads that your company can benefit from, contact us

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