Conversion Rate Optimization (CRO) That Works.

Turn your website's visitors into customers with our Conversion Rate Optimization.

What Is Conversion Rate Optimization?

To know what Conversion Rate Optimization is, you must first understand what conversion rate is. To find your current conversion rate, all you do is take how many people completed the desired action of your website and divide it by your site's traffic. Conversion Rate Optimization; otherwise known as CRO, is the process of increasing the rate at which your website's traffic converts. Let's say you have 500 people visit your site. Of those 500 people, 50 bought your product. You would end up with a 10% conversion rate; 50/500=10%. Now if you improved that process by finding out what might be stopping people from making that purchase, and you made an extra 50 sales, your new conversion rate would be 20%. 100/500=20%. That's where we come in.


“The Sargent presents fresh ideas and provide informative statistical feedback on the performance of the marketing campaign materials that they developed for our company.”

Joey Rios
Current Client

Dedicated Experts When It Comes To CRO:

At The Sargent, we know how crucial increasing conversion rates can be. That's why we made it one of our basic fundamentals when it comes to growing your business. Because at the end of the day, business growth is measured in money, and an increase in conversion rate, is an increase in cash.


Driving leads can be just a number unless we tie every single lead to revenue goals. Improving conversion rates can bring better leads and produce more sales. Understanding what the customer cares about will have a direct impact on several aspects of your business.

Content that sells is a key factor in every campaign. The right words will have a huge impact on conversions. Everything must be written with a focus on conversions.

Imagine how many items need to be researched to improve your conversion rate. This list is only few of the key items. Take a deep breath, here we go!... Pricing, funnels, surveys, competitors, call to actions, offers, lead magnets, feedback, user testing, frequently asked questions, sales approaches, heatmaps, and visitor recordings, and more... You can breathe now. (Phew!) Watch as some of the words above are links to articles about our insights.

We are driven to provide quicker conversions that help us to optimize and improve the results faster. We have a long list of testing hypotheses from our library of test results from previous campaigns. We believe in a 70-20-10 model with testing. This provides 70% of the best practice in the industry. 20% of the cutting edge strategies. 10% is pushing the limits of what's possible and pushing the barriers of what will become the standard in a couple of years. Imagine if a 10% can generate 50% of your results. Why is that? Because no one else is doing it yet. Do we come up with the 10% out of the sky? Well, sometimes... but we keep up with lead industry standards and apply it to our clients.

How Our Conversion Rate Optimization Works:



  • Analyze: We take a look at your marketing funnel and see what's working and what isn't.
  • Competitive Research: We look at your competitors and see how you can get a leg up on the competition. 
  • Audience Targeting: We research what market may be the most beneficial for your business. 



  • A/B Split Testing: We put your companies campaigns through tests to find out what works
  • Improve: We analyze what we learned and improve from what worked and take out what didn't. 


  • Lead Measure: We calculate the number of leads and customers to prove an increase in efficiency. 
  • Review: We look at the data we collect from our test and compile them into a report. 
  • ROI: With our lead measure and review, we show you how your money will be with Return on Investments (ROI)

What Makes The Sargent Different:


No Long Term Contracts:

We keep everything month to month after the first 90 days. 

You Own Your Data:

Any content we create for you is yours to keep.

100% Transparency:

You'll have access to everything 24/7

A/B Split Testing:

We will continually improve ads and landing pages.

Weekly Reports:

We'll keep you up-to-date with our progress each week.

Things People Have To Say About Us:

Contact Us Now for Results.

If you're ready to get your company more leads and higher rates, contact us today!