Remarketing List Search Ads (RLSA): 3 Great Strategies

The paid search landscape is changing. Gone are the days when the only targeting method was keywords. We are now seeing more sophisticated targeting methods that work alongside keywords. Remarketing Lists for Search Ads (RLSAs) are a great example of this. Although they’ve been around since July 2013, RLSAs are still hugely underused. In this…

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Wisdom Wednesday – Bogged Down?

Show Notes Dan- All right, well, we’re here talking about wisdom Wednesday, everybody. And we wanted to kind of talk a little bit about what it is that we need to be doing to take a step back and get the macro, the macro view of what our business is doing. So, Richard, when it…

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The Top 5 Lessons From CART’s 2019 Entrepreneurship Expo

Our founder, Richard Sargent, had the opportunity to give back to his former high school today. See his post below. I had the honor of coming to CART’s 2019 entrepreneurship expo. My former teacher Brett Rosander who’s still teaching and changing lives has asked me to be an advisor this school year for their marketing…

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Dental Advertising: The Ultimate Guide to Google Ads

The Ultimate Guide to Dental Advertising & Google Ads What Is Google Ads And How Does It Help My Dental Advertising? 1. Google Ads Is An Advertisement Publishing Platform Google runs advertisements which appear in search engine results on Google.com. The Google Ads platform as runs advertisements that appear on other websites through the Display…

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Spy On Your Competitor

We Can Spy On Your Competition We Know Their Google Analytics We can spy on Google.  Yep we said it…  We. Can. Spy. On. Google. Your biggest competitor can now be your secret best friend.  All the time spent stressing over how to gain market share over your competitor is now over.  The Sargent LLC…

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Blockchain Digital Marketing

Love it or hate it, it’s here… and it looks like it’s here to stay… Blockchain AKA Cryptocurrency, Bitcoin, Litecoin, Ethereum and a whole bunch more!  Blockchain Digital Marketing will be a new and exciting change to the marketplace. How will blockchain technology influence online marketing? Blockchain technology will change how we interact online. It might…

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Is Google Adwords the next Google Plus?

This isn’t the first time that Google has rebranded their services. Who remembers Google Plus? Anyone?… Back in 2011, Google Plus launched to become the next big chat platform for its users. The only users it had were business owners and marketers who caught onto how much Google loves itself. Google Plus rebranded to Google…

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Six Ways to Better Understand Your Google Ad’s Campaign

I just got the phone with a prospect with Google Ads and we covered six questions (posted below). The prospect answered no to EVERY SINGLE QUESTION! This led me to think about how many other businesses are experiencing exactly what they’re encountering with their agency? Watch the video for a quick explanation of each question.…

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Marketing Fundamentals of PPC and the Need to Return to Basics

We’ve all heard it before.  If you’ve ever taken a marketing class, business class, or are a do-it-yourself entrepreneur; you’ve heard about the importance of marketing fundamentals.  It’s talked about almost to the point that some want to ignore it like a daughter doing the opposite of what her mother tells her to do… “just…

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